Geely Auto Enters Myanmar Market

Geely brand, ranked the 9th in the Portfolio Brand Value 2020 in the world evaluated by Brand Finance, will enter the Myanmar market and launch new models in partnership with Premier Automotive Limited (PAL), which is the integrated Automotive Corporation as a member of CDSG, one of the biggest conglomerates in Myanmar. Starting in 2020, PAL will open new 3S shops in Yangon and Mandalay to sell vehicles of Geely brand. The partnership will offer the latest Geely technologies, newest generation models, and world-class service to the customer in Myanmar. Together with PAL, Geely Auto aims to become one of top auto brands in the Myanmar market. Geely Auto is a core subsidiary of Geely Holding Group (Geely Holding), a global automotive group with operations spanning the automotive value chain, from research, development and design to production, sales and servicing. Established in 1986 and entering the automotive industry in 1997, Geely Holding has since expanded significantly with controlling stakes in many established international brands and partnerships, such as 99% ownership of Volvo, a 51% controlling-stake in Lotus and a 9.7% stake in Daimler AG. In 2020, Mercedes-Benz and Geely Holding announced formal establishment of the global joint venture “smart Automobile Co., Ltd.” for the smart brand. Geely Holding manages several leading brands including Geely Auto, Volvo, Lynk & Co, Lotus, Polestar, Proton Cars, Geometry and London Taxi, operates over 40 manufacturing and assembly plants, 8 R&D centres, and 8 design centres across North America, Europe, China, and South East Asia. Through the support of Geely Holding, brands under the Group’s management sold over 2.178 million vehicles globally in 2019, with Geely Auto retaining its position as the best-selling Chinese brand for three consecutive years. Geely Holding has been listed in the 2020 Fortune Global 500 for the past nine consecutive year, ranking 243rd with revenues of US$47.886 billion in 2020. Since first entering the Fortune Global 500 in 2012, Geely Holding has risen over 200 places. In the partnership with Geely Auto, Premier Automotive Ltd will be responsible for the importation and distribution of Geely Auto branded vehicles. U Khin Tun, Managing Director of PAL said, “We are introducing the Geely Auto brand to Myanmar because of its advanced technology and high quality. Geely’s products have undergone extensive tests under harsh road conditions before being introduced to the market. They have undergone more than 50,000 hours (5.7 years) of testing in extreme weather conditions (temperatures between -40 and +60 degrees) and travelled over 12 million km in road tests, so we know the quality is very reliable. In terms of design, Geely’s latest models feature a youthful sporty design and has the latest safety features giving them a very premium vehicle feel. We are very proud to be able to partner with such a brand in Myanmar.” The Geely brand’s first model to be available in the local market will be the Geely Coolray. The model will be presented in Myanmar in three trim levels with duel-color body - Comfort, Luxury and Sport at the price start from 30.8 million Kyats. Based on the B-segment Modular Architecture (BMA) platform, jointly developed by Geely in close cooperation with Volvo, the Coolray utilizes a highly efficient 1.5TD engine providing 177hp and 255 N.m of torque with a 0-100km/hour acceleration of up to 7.9 seconds as well as top of its class handling. Inspired by the design concept of “Racing through Space and Time”, the Coolray design is sporty, dynamic and is able to distinguish itself with high-technical functions Automated Parking Assist (APA), Blind Spot Detection (BSD) and 360-degree camera. Equipped with CN95 filter, the Coolray’s body consists of as high as 70% high-strength steel and 20% hot-formed steel, overall making customers be safe, fun and bringing exciting experience in driving. Geely Press Release (MM) Geely Press Release (Eng)  

Premier Fusion’s theme song launching ceremony

Premier Fusion and Eternal Gosh unveiled Premier Fusion’s new jingle "Lu Nge Thet Tant" at Gandamar Wholesale Ballroom on 4th February 2020. Premier Fusion was seeking a jingle that inspired for youth of Myanmar and Eternal Gosh was able to deliver!

Ford EcoSport and Ford Ranger Raptor are the winners at the 2019 Myanmar Car of the Year Awards

November 27, 2019 Yangon – The Ford EcoSport was named Best City SUV 2019 and the Ford Ranger Raptor was named Best Pick-Up Truck 2019 in the Drive Magazine “Myanmar Car of the Year Awards”. Both the Ranger Raptor and EcoSport, which locally assembled, outshone their respective competitors based on the MCOTY Awards’ criteria (exterior and interior design, performance, functionality, comfort, handling and value for money). Since 2013, Ford Motor Company vehicles have been distributed in Myanmar by Capital Automotive Limited, a member of CDSG. The 2019 Myanmar Car of the Year Awards, held in Junction Square, involved a panel of expert judges are from across Myanmar and neighboring countries and early 300 guests and stakeholders from car companies attended this event. There were fifteen award categories which included Best Family Sedan, Best Small Family SUV, Best Medium Size SUV, Best Large Size Family SUV, Best Family MPV, Best Small Car, Best City Car, Best City SUV, Best Premium SUV, Best Luxury SUV, Best Premium MPV/MPC, Best Pick-Up, Jury’s Choice, People Choice (via an online poll), and Brand of the Year.

Capital Diamond Star Foundation donated whole-genome sequencing (NGS) machine to Ministry of Health and Sports

Yangon, November 16, 2019 – Capital Diamond Star Foundation, the philanthropic arm of Capital Diamond Star Group (CDSG), donated a next-generation, whole-genome sequencing (NGS) machine to the National Tuberculosis Reference Laboratory, National Tuberculosis Programme, and Department of Public Health, Ministry of Health and Sports, together with New Zealand Embassy, members of the New Zealand Myanmar Chamber of Commerce, and the University of Otago. Current, conventional tools can neither effectively diagnose drug-resistant TB - compounding the drug-resistant TB burden - nor identify how drug-resistant TB is being transmitted. An NGS machine can, on a patient-by-patient basis, provide comprehensive genetic information on the bacteria that causes TB (Mycobacterium tuberculosis) which can be used to identify drug resistance. This in turn supports rapid clinical decision-making and effective diagnosis of drug-resistant TB, ultimately improving treatment outcomes for patients. Additionally, data gathered from NGS can be used to unravel TB transmission patterns, which cannot be achieved with current conventional diagnostics. Myanmar is listed by World Health Organization as having a top fourteen TB burden in the world. TB prevalence is Myanmar is at rate three times higher than the global average and one of the highest in Asia. The National Tuberculosis Reference Laboratory, National Tuberculosis Programme, and Department of Public Health have been working diligently to fight this public-health threat and are constantly working to obtain cutting edge equipment to assist in this fight. The donation event was held at Melia Yangon hotel and was attended by the Minister of Health and Sports and government officials as well as representatives from New Zealand Embassy, the New Zealand Myanmar Chamber of Commerce, the University of Otago, senior management team from CDSG, guests and the media. About Capital Diamond Star Group Capital Diamond Star Group (CDSG) has grown from a small trading company in the 1960s into one of the most respected and prominent conglomerates in Myanmar. CDSG operates businesses in a wide variety of sectors including agriculture, FMCG (both distribution and manufacturing), construction, healthcare, banking, insurance, e-commerce and other financial services. CDSG accomplishes all this with a dynamic and energetic staff of over 9,000 employees. About Capital Diamond Star Foundation Capital Diamond Star Foundation is the philanthropic arm of CDSG. The foundation serves the people of Myanmar through initiatives and projects in education, health, culture, agriculture development, and rural & urban area development. The foundation also responds to calls for humanitarian assistance throughout Myanmar during emergencies and natural disasters. For more information, please contact: Kyaw Swar Corporate Communications and PR Manager Capital Diamond Star Group Mobile: +95 9 2532 61559 Email: kyaw.swar@cdsg.com.mm Website: www.cdsg.com.mm      

Business Alliance between Capital Life Insurance & Taiyo Life Insurance Company

October 25, 2019 - The Celebration Ceremony of the Business Alliance between Capital Life Insurance & Taiyo Life Insurance Company is held at Melia Hotel today evening 5pm. In this Ceremony, Chief Minister of Yangon Regional Government,U Phyo Min Thein, the Ambassador of Japan Embassy in Myanmar,H.E Mr. Ichiro Maruyama, Chairman of Capital Diamond Star Group,U Ko Ko Gyi, Chairman of Taiyo Life Insurance, Mr. Katsuhide, Tanaka, Director General of Financial Regulatory Department, Ministry of Planning and Finance,U Zaw Naing, Managing Director, Chairman of Myanmar Insurance Association,Dr. Sandar Oo, Invitees attended this ceremony. From the day the company starts up, within these six years, Capital Life has successfully opened Head Office and 10 Branches in Yangon and other cities. Capital Life is one of the companies which lead in selling endowment life insurance and protection type insurance in this market. In the coming future, Capital Life will expend and open the branches not only in cities also in the villages and it has already designed and planned to expand the insurance industry. Taiyo Life Insurance which has a business alliance with Capital Life Insurance, started the life insurance in Japan more than 125 years, gets a strong belief from customers and one of the strong insurance companies in Japan. Taiyo Life strongly interests to enter the Myanmar Insurance market and so it has been the first Japan Insurance Company which opened the Representative Office in Myanmar. Taiyo Life Insurance has already deeply researched the Myanmar insurance market and has a high commitment upon Myanmar. In Japan, Taiyo Life uses a good selling technique that they go to the people’s house to sell the life insurance policy. So that, this technique can also be succeeded in Myanmar insurance market. Like this achieving the belief from customers, being a strong life insurance company and understanding the Myanmar insurance market, Capital Life chose to become business partnership with Taiyo Life. So, today is such an amazing day that Capital Life and Taiyo Life do business alliance to be successful in the future and to become top insurance company of Myanmar. According to the instruction of Ministry of Planning & Finance to perform market liberalization, foreign insurance company are allowed to enter the Myanmar insurance market in the early 2019 and Capital Life and Taiyo Life start a mission to do business alliance and at the end of July 2019 they are chosen as a successful applicant. In his speech, U Ko Ko Gyi, CDSG Group Managing Director said, “The main reason of Capital Life do business alliance with Taiyo Life is to expand the insurance market in Myanmar, to know the insurance knowledge in Myanmar people, to create better, creative life insurance products in market with better insurance services and to get a better job in Myanmar people. By using a good technique and experience which Taiyo Life Insurance has over 100 years in Japan, we will make to improve the human resource in Myanmar.” In his speech, Mr.Tanaka, Taiyo Life Chairman said, “We have already decided to carry out together the duty of giving the pleasure to public and spread the life insurance in Myanmar. When we make research rapidly in Myanmar, we strongly believe that life insurance is necessary in Myanmar. We also believe that we will achieve a great success when combination of the knowledge and skills of Capital & Taiyo Life." In his speech, Mr.Soejima, Taiyo Life President said, “I think we need 3 facts to achieve success and get great results when we do business alliance between Capital Life & Taiyo Life in the future. First, we need to expand the sales strategy, Secondly, create new insurance products and last, use an IT technique. By doing business alliance, we will perform dynamically to get our mission to become a number one life insurance company in Myanmar.” In June 2013, Capital Life Insurance Company received the license to operate life insurance business in Myanmar and started selling insurance products such as short term endowment life insurance, group life insurance, health insurance, travel insurance, personal accident insurance, education life insurance and credit life insurance. Taiyo Life uses a good selling technique that they go to the people’s house to sell the life insurance policy. So, this technique can also be succeeded in Myanmar insurance market. Media Release_MM Media Release (ENG) For more information, please contact: Contact person – U Aung Thein Tun General Manager Mobile – 09 970019900 Email – info@capitallife-insurance.com
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