Branded Consumer Foods

Branded Consumer Foods business (“BCF”) under Lluvia, a joint venture between CDSG and Mitsubishi Corporation, is the manufacturer and distributor of Myanmar’s number one instant coffee brand, Premier. Premier 3 in 1, Premier 2 Plus 1, Premier Espresso, Premier Fusion, Premier Fine Ground, Premier Coarse Ground, Premier Milk Powder and Premier Malt drinks are the key products of the Premier brand. BCF also produces Happy Tea, Happy Coffee, Happy Caramel, Tea Master and Happy Biscuits.

Lluvia formed a JV with Nissin Food Holdings, named Sar Taw Kal Nissin Limited, to produce quality instant noodles which are distributed by the BCF under the Wah-Lah brand.

Our Services

Distribution

One of BCF’s key strengths is its extensive distribution network that includes 46 touch points consisting of its own branches and dealers. Through these touch points, BCF has direct access to more than 40,000 retail outlets across Myanmar. BCF also covers more than 1,000 wholesalers and sub-wholesalers, which provide it with indirect access to numerous retail outlets. One of BCF’s key strengths is its extensive distribution network that includes 46 touch points consisting of its own branches and dealers. Through these touch points, BCF has direct access to more than 40,000 retail outlets across Myanmar. BCF also covers more than 1,000 wholesalers and sub-wholesalers, which provide it with indirect access to numerous retail outlets. Combined, the direct and indirect coverage enables BCF to reach more than 90% of the retail universe that is relevant to branded consumer foods.
Leveraging the distribution network of its in-house brands, BCF supports the distribution of imported products for international companies. It has formed partnerships with global and regional brands such as Lotte™ and Julie’s™ to import and distribute their products throughout Myanmar. Lluvia continues to actively seek for opportunities to collaborate with other well-known international brand owners to enter the Myanmar market.

Brand Building

Brand building is in its DNA which is evident in the success of many of BCF’s in-house brands. BCF is open to work with international partners to provide market access into Myanmar and support in brand development as well as distribution.

Our Brands

Contract Manufacturing

BCF offers OEM services to produce instant beverages in sachet form, biscuits, and instant noodles.

Facts and Figures

ISO-certified production facility

26 branches and 27 dealers

1,000 wholesalers and sub-wholesalers

Over 90% distribution coverage

Serving over 38,500 outlets

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Premier Coffee

Happy

Premier Wellness

Julie’s

Tea Master

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